Category: Marketing & Sales

Boardroom leaders looking to grow revenue mostly assume that digital channels have eclipsed in‑person selling. Yet field‑based selling remains a powerful lever for growth when executed thoughtfully. Success hinges not only on charismatic reps, but on strategy and disciplined management. The right tools also make a big difference. We’ll explore what outside sales means today…

Why Direct Mail Still Matters In a Digital Era With the relentless pace of digital marketing campaigns, a personal, tangible approach offers a welcome contrast. Direct mail maintains its relevance as people become more selective with their attention. Unlike emails lost in crowded inboxes or ads easily scrolled past, direct mail creates a physical connection…

In today’s fast-paced digital world, creators, marketers, and businesses are always searching for innovative ways to stand out. One of the most exciting developments is the rise of talking photo AI and AI voice changer tools. These technologies are redefining how we create videos, presentations, and marketing campaigns by making them more interactive, personal, and…

Your business is getting traffic, but not enough conversions. You’re pouring resources into marketing strategies and social media posts, but most potential customers drop off before the finish line. Without a clear understanding of the sales funnel stages, you’re essentially flying blind. Prospective customers enter your website, but without proper guidance through their buyer journey,…

Running a business involves making countless decisions, from choosing the right marketing strategies to optimizing customer experiences. Yet many business owners overlook one powerful tool that can pave the way for growth: the discovery call. This initial conversation may seem small, but it can open doors to valuable insights, solutions, and partnerships that drive success.…

Back in the day, advertising was basically a guessing game. Brands put up ads on TV or in magazines and just hoped people saw them and cared. No way to tell who looked, who ignored it, or if anyone bought anything because of it. But today? Things are completely different. Advertisers don’t need to guess…

If you have ever seen a rather odd-looking vehicle on the street and wondered what it was, maybe you were looking at a Polaris Slingshot. These hybrid vehicles have been rapidly becoming more popular in recent years. If you are in the market for one, there are a few things you should know about it…

Programmatic advertising refers to the automated purchase of digital advertising space using data and algorithms. It allows advertisers to bid for ad impressions in real time and target specific audiences with remarkable precision. Rather than relying on guesswork, programmatic campaigns draw from user data, browsing behaviour, and contextual cues to serve the right ad at…

Today’s consumer is changing fast and not always in predictable ways. Buying habits, attention spans, and expectations are shifting with every new platform, economic change, or cultural trend. For marketers, this creates both challenges and opportunities. Traditional strategies that once worked well might now be less effective. Waiting too long to adapt can leave brands…

It is almost that time of the year again. Soon, the leaves will start to fall and lights will start to go up. The holiday season is something everybody awaits. The beautiful landscape, pretty decorations, the sense of connection to something beyond us, nostalgia, a feeling of belonging, and of course, opportunity. As a business…