Author: Kennedy Stevens
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Why Converting PSD to Email-Ready HTML Is Not the Same as Web HTML
Before you plunge headfirst into PSD to email conversion, here’s something most people gloss over– The HTML you build for a website and the HTML for an email are two very different beasts. But HTML is HTML, right? Agree. They do share the same DNA. But the email HTML DNA gets stress-tested by dozens of…
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How a Klaviyo Email Marketing Agency Can Supercharge Your Sales Funnel
So, you’re an e-commerce brand owner or the marketing lead behind the curtain, turning clicks into conversions and customers into something more loyal, lasting, and loud about your brand. But now you’re wondering: What comes after setup? How do you move from functional… to unforgettable? And you realize that something still feels underwhelming. Email can’t…
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Navigating the World of Stocks, Bonds, and Mutual Funds
In the vast landscape of personal finance, stocks, bonds, and mutual funds stand as fundamental landmarks — each offering unique pathways toward building wealth. Yet, for many, these terms can seem like a foreign language, or pieces of a complex puzzle waiting to be assembled. Navigating this world requires more than just recognizing their names;…
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A Business Owner’s Guide To How Often You Should Replace Your HVAC Filters
As a business owner, maintaining a comfortable and healthy environment for your employees and customers is essential. One often overlooked but crucial aspect of this is keeping your HVAC system running efficiently. Central to this is knowing how often to replace your HVAC filters. Here is a guide on how the right filter replacement schedule…
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The Connection Between Bookkeeping and Business Valuation: What You Need to Know
Business valuation is a crucial process for business owners, investors, and potential buyers, as it determines the true worth of a company. Accurate bookkeeping plays a vital role in this process, as it provides the financial clarity needed to assess a business’s value. This article will explore the connection between bookkeeping and business valuation, highlighting…
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Insurance Essentials Every New Business Should Budget For
Starting a business in Arlington, TX, comes with lots of energy and opportunity. Whether you’re opening a small shop, launching a service-based business, or working from home, there’s plenty to think about in the early stages — marketing, equipment, space, and staffing. But one thing that’s often pushed down the list is insurance. Skipping coverage…
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Unlocking Growth: The Art and Science of SEO Success
In the vast digital landscape, where countless websites compete for attention, standing out is both an art and a science. SEO — Search engine Optimization — has evolved beyond mere keywords and backlinks into a nuanced strategy that blends creativity with data-driven insights. Unlocking growth through SEO means understanding this intricate balance: crafting compelling content…
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Scaling Industrial Operations: Leveraging Flexible Logistics for Equipment-Heavy Businesses
Industrial businesses dealing with equipment, machinery, and specialized components face a unique challenge when it comes to scaling: how to grow without becoming weighed down by physical overhead, logistical complexity, or operational risk. For companies in sectors like construction, manufacturing, or foodservice equipment, expansion is rarely just about producing more—it’s about storing, moving, and delivering…