Author: Kennedy Stevens
-
Professional Services IT Budgets Are Backwards and Everyone Knows It
Your associates are billing $250 an hour while waiting for a laptop to restart. Your senior partner just lost two hours of work because the VPN dropped during a client presentation. And somewhere, your IT budget line item shows you spent $3,200 on new office chairs last month but denied the request for better collaboration…
-
Beyond the Clicks: A Modern Guide on How to Start an Online Business That Actually Works
The digital age has transformed ambition into something borderless. You no longer need a physical store, a massive budget, or even a team to begin your entrepreneurial journey. What you do need is clarity, creativity, and the right mindset. If you’ve ever wondered how to start an online business that not only survives but thrives—this…
-
How Strong Website Design Drives Business Growth: The Critical Role of Skilled Website Designers
Introduction In today’s hyper-connected world, a business’s digital identity often starts and ends with its website. Serving as a virtual storefront, a strong website design not only attracts attention but also sets the tone for customer engagement and company reputation. Whether you’re a small startup or a global enterprise, your website is usually the first…
-
The Influencer Entrepreneur: How Professionalization Builds Sustainable Success
In the creator economy, being an influencer is no longer about posting content and waiting for opportunities. It is about managing a business. Today’s most successful creators think like entrepreneurs. They build systems, track performance, and communicate their value professionally. This shift is transforming how influencers operate and how brands view them. At the heart…
-
Direct Email: Reaching Inboxes With Precision
In a landscape of crowded feeds and fleeting scrolls, the inbox remains a deliberate space. People don’t stumble into email; they open it. That makes direct email a channel defined less by volume and more by trust, timing, and fit. Every message is a guest that must be recognized by filters, welcomed by recipients, and…
-
Commodities: Mapping Markets, Risks, and Flows
Before sunrise, tankers trace slow arcs across the sea, grain moves in steel rivers across continents, and power hums through cables that stitch regions together. Prices flicker to life as these movements are sampled by screens, satellites, and sensors. Commodities are the raw pulse of this system: energy, metals, and agriculture turning geology, weather, and…
-
Turning Fundraising Efforts Into Lasting Community Legacies
We’ve all received them: the thank-you card that gets recycled, the gift basket that is quickly consumed, the plaque that eventually gathers dust on a shelf. While the sentiment is genuine, the physical expression of gratitude is often fleeting. These gestures are temporary by design, but what happens when the contribution you’re acknowledging is anything…
-
Boats, Barges & Burnout: How Texas Maritime Law Creates Extra Rights
Texas industry blends land and sea jobs in ways that confuse workers about their legal protections. Someone might work offshore on an oil rig, then transition to work on a barge in inland waterways, then move to a shipyard on land. Each role involves water but the legal framework changes depending on the exact nature…
-
Mapping the Landscape of Charitable Philanthropy
Every map begins with a question: where are we, and how do we know? Charitable philanthropy is a vast terrain-part marketplace, part commons-where individual gifts, family legacies, corporate programs, community funds, and international foundations all occupy different elevations. Some features are easy to see: large endowments, marquee initiatives, headline figures on annual giving. Others lie…
-
Quietly Effective: The Art of Content Marketing
In a marketplace tuned to reward the loudest voice, content marketing tends to operate like good lighting or a well-edited soundtrack-rarely the headline act, yet shaping the entire experience. It effectively works in the margins: a how-to that solves a small problem at the right moment, a briefing that clarifies a knotty decision, a narrative…